PROFESSIONAL STATEMENT
I’m a digital marketer who helps organizations develop audience and influence business outcomes with paid digital media.
I started my marketing career twenty (+) years ago on the creative side of things, but an inner scientist quickly took over. I’m hardwired to quantify results. Along the way I gained Google Analytics IQ, AdWords Search, Display, Video and Mobile specializations and trained more traditional media buyers to be certified by the Interactive Advertising Bureau (IAB).
I stay inspired to set goals, test ideas and meaningfully measure progress to define value for clients.
INTJ – Autodidact. Artist. Analyst. Engineer. Collaborator. Meditator. Always seeking new awareness.
SOME COMPLEX CHALLENGES that I’ve helped to solve.
An insurance company wanted to prove the value of paid prospecting to improve consideration and generate high quality lead lift.
A major sports complex wanted to understand ROAS across siloed paid digital channels and pursue incremental lift in direct attribution of online ticket sales.
An advertising agency with a 25 year heritage in traditional media wanted to add new digital capabilities for existing clients and increase digital media literacy across teams.
A large automotive recycling business selling used parts at retail wanted to connect all paid traffic to purchase intent goals on their website and segment the results across multiple business locations.
A quick serve restaurant with 300 brick and mortar locations wanted to cover every single location with a baseline of digital media support while prioritizing franchise co-ops and and corporate stores with increasing levels of investment.
View my LinkedIn public profile [+].
